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Columbia Men's PFG Solar Shade Printed Shirt Collegiate Navy Digi Scale - Size - Small

Columbia Men's PFG Solar Shade Printed Shirt Collegiate Navy Digi Scale - Size - Small

Columbia Men's PFG Solar Shade Printed Shirt Collegiate Navy Digi Scale - Size - Small. A sun protection shirt won't protect you if it's hanging in your closet.This is the one you'll grab as the sun comes up.Aside from the uber-cool gradient fades and digital camo prints they come in, you might think these are just ordinary technical shirts. That's where you'd be wrong. Columbia's PFG Solar Shade Printed Shirts provide UPF 50+ protection from the sun AND keep you measurably cooler. The key to great sun protection is choosing a shirt you'll actually use. If it isn't comfortable or doesn't perform like your favorite fishing gear, it'll live out its days in your closet, not on your back. Ever notice what happens after you've spent long hours out in the sun (which is particularly strong when you're also dealing with reflection off the water) in a run-of-the-mill shirt That's right, you're pretty miserable. This shirt features a revolutionary technology that just might make all of your other technical shirts obsolete. And being part of Columbia's PFG collection, you know you'll also be getting essential fishing functionality as well. 100% polyester. Imported.Omni-Shade Sun DeflectorThis technology is what separates this shirt from all the rest. Previously, high ultraviolet protection factor (UPF) shirts were good at blocking UVA and UVB rays (the ones that cause premature skin aging and wrinkling and burning of the superficial layers of your skin), but not as good at keeping you cool. With Omni-Shade Sun Deflector, that all changes. Thousands of tiny, mirror-like dots coated with titanium dioxide (a mineral used as a sunscreen ingredient in cosmetics to protect skin from UVA and UVB radiation) are applied to the outside of the shirt to actually deflect sunlight away from your body. So those harmful rays are scattered harmlessly in all directions, ensuring less of the sun's energy is absorbed. The Omni-Shade Sun Deflector fabric is also breathable and wicks away sweat so you feel cooler while staying protected.Omni-Shade UPF 50+The tightly woven fabric in this shirt provides a UPF rating of 50+. That means less than 1/50th of the UV radiation it encounters is allowed to pass through to your skin. Kind of like high SPF sunscreen. But unlike sunscreen, you don't have the mess and hassle of constantly having to reapply it. This shirt's Omni-Shade fabric even carries The Skin Cancer Foundation's Seal of Recommendation

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